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MARKETING RESEARCH ON CONSUMER PREFERENCES. monday, 07 july 2014

In the second quarter of 2014 marketing department of ONISS LLC held an opinion poll for the consumers’ preferences on the p?t? market.

Consumer survey was conducted during the traditional degustation of ONISS company products at sales location in the cities of Ukraine.

The survey covered 1000 respondents aged from 18 to 70, who were buying p?t? for the last three months – from April till June of 2014. The purpose of the survey was to research buyer’s preferences in taste qualities and identification of factors which encourage purchasing and influence the consumer choice.

The results of the market research will become a basis for the development of new products of ONISS LLC.